Be Smart With Press Junkets
Press Junkets are one of the movie industry?s most powerful publicity tactics. Essentially, these events fly as many key journalists, critics, and reporters to a location where, over the course of a few days, the press can conduct interviews with all of the main actors and directors from the film.
Be smart with who you invite to your press junket. Don?t limit yourself to journalists ? they?re not the only people who can create buzz around your film. While the main journalists and critics will be key, you may also want to experiment with inviting influential bloggers and fans to the event. One tactic may be to run a ?mini press junket? in all of the major cities that you?re planning to launch in. This will open up huge potential to run a social media competition for a number of fans in each city to attend their local press event and meet the cast.