Category: Marketing

Use Facebook Advertising for Entertainment Projects

Facebook Advertising can be very effective when done correctly. I?ve?written about?this topic extensively in a number of places, but the main point is that you must understand what does and doesn?t work on Facebook....

Creating Reactive Content That Engages Your Audience

A well-planned reactive marketing strategy creates an opportunity to get your brand in front of a global audience, increasing awareness, and generating leads for your company. Plus, digital media channels have opened the field...

Be Smart With Press Junkets

Press Junkets are one of the movie industry?s most powerful publicity tactics. Essentially, these events fly as many key journalists, critics, and reporters to a location where, over the course of a few days,...

Top 5 Local Marketing Ideas for Your Project (2020)

The digital revolution has drastically changed the landscape of entertainment by exposing even the smallest projects to a global audience. With relatively minimal effort and investment, virtually any project can sell online to anyone,...

30 Post-Event Survey Questions (Why They Matter)

Event surveys are a tool businesses and other entities use to capture valuable feedback before, during and after an event. What is an Event Survey? Pre-event surveys are helpful if your project is interested...

Marketing Tip: Start the Conversation

Reach out to these influencers by developing meaningful, on-going relationships. Someone who mentions your movie acts as a recommendation?and if they do it more than once it?s very sincere promotion. Be sure your movie...

Why Your Brand Designer Asks So Many Questions

A Great Brand Design Is Built on a Solid Foundation The visual identity of a business can?t just be what someone thinks looks good. An effective brand must: accurately represent the business; engage positive...

Marketing Tip: The Publicity Stunt (Video)

By definition, remarkable things get remarked upon. We are a strong believer that word of mouth is the most powerful form of marketing. If you want to leverage viral marketing of any sorts, you...

Marketing Your Project is Everything

Marketing is such a huge element of his job that Mansfield refers to Monterey Media as a marketing company that is also an independent film distributor. ?It?s not about getting the film on Amazon...

Cheap Web Design Will Cost Your Project

Running a movie production is expensive. It seems like someone else has their hands in your pocket every time you take a step. Watching dollars fly out the door to your various service providers...

10 Tips for Working With Hollywood Spokespeople

10 tips for brands who use celebrities as spokespeople: Be specific in your legal agreement with exactly what is expected of the celebrity. Establish the number of appearances and number of production dates.  Set a...

Involve Your Audience In Making Your Film (Video)

In the months leading up to the launch of The Dark Knight, Warner Brothers launched the award-winning??Why so Serious?? campaign, which brought Gotham City to life. The video below shows how the campaign encouraged...

Do Brand Guidelines Matter?

Yes. Wow, that was easy and you didn?t even have to read anything! Just for fun, let?s expand upon that answer. In order to truly understand how important brand guidelines are, you must first understand why they are...

How to Identify, Grow, and Retain Your Fan Base

Your Social Media Channels can help you to filter for anyone who has a lot of activity and engagement in your digital media messaging.  How can you identify your multichannel audience? Try filtering for...

13 Tips to Get Your Film Noticed

For small businesses operating on a shoestring budget, it can be tempting to save money by not setting aside funds for marketing. But if your marketing strategy is to rely on word of mouth...

Marketing Personalization Really Works

Regardless of what business you’re in, or how long you’ve been doing it, the greatest marketing challenge is as old as time: reaching your audience. As self-serve advertising becomes more commonplace, competitive saturation is...

So Your New Website is Live. Now What?

You’ve had a whirlwind few months, going back and forth with designers, developers, writers, and project managers to ensure your new website is beautiful and functional. Every last icon, image, letter, and pixel has been double-checked...

Infinite Marketing Loop: Website Optimization

Every digital marketer has their own set of guiding principles and philosophies. This is what makes each unique, and one more compatible with your business than the next. For that reason, most design firms...

3 Tips To Grow Your LinkedIn Network

I am not worried if I haven’t met you in person when connecting on LinkedIn. After all, I am almost at capacity with nearly 10,000 LinkedIn connections.  1. Help Me, Help You If you...

Website Looks Aren’t Everything

Whether it be informational, transactional, or measured by leads and inquiries, every website has an objective. You might have the most stunning layout and site design in the world; the pride of your brand...

9 Best Chatbot Platform Tools for Your Project

These platforms simplicity make it ideal for entrepreneurs and marketers in smaller companies, while its technology makes it suitable for enterprise customers. 1. ChattyPeople Chattypeople is the best chatbot platform for creating an AI chatbot...

2 Tips Using Snapchat to Promote a Film Project

Does your small business’s target audience align with Snapchat’s user demographic. 1. Your target audience Snapchat’s demographic is users ages 16 to 24, but I predict this age range will drastically shift to 18...

4 Tips Film Projects Can Leverage Local News

Reporters and journalists are being filmed constantly and some of them have a large number of subscribers on their personal channels, as well as their news channel. 1. Leverage a news channel’s YouTube page...