Use Facebook Advertising for Entertainment Projects

Facebook Advertising can be very effective when done correctly. I?ve?written about?this topic extensively in a number of places, but the main point is that you must understand what does and doesn?t work on Facebook. First of all, Facebook Ads are a ?one to many? form of advertising, where unlike Google Adwords (which is one-to-one), you can pay to show your advert in the timeline of one person, and their interaction with your ad can automatically drive free interaction from their friends. Basically, Facebook Ads are really effective if your adverts are genuinely shareable.

From a technical perspective, I?d recommend using predominantly page promoted posts targeted to appear in ?news feed only? on an oCPM for clicks or conversions setting. We?ve spent $10,000s on Facebook Ads and this combination of settings consistently outperform anything else.